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Trupanion enters the European pet insurance coverage market with acquisition of Sensible Paws

Sensible Paws specializes completely in pet insurance coverage, offering merchandise developed by veterinarians, a launch stated. The acquisition of Sensible Paws builds on Trupanion’s worldwide footprint, which the corporate says is a key tenet of its 60-month plan.

“Continental Europe is a extremely engaging alternative for Trupanion, providing excessive per capita spending and comparatively low ranges of pet insurance coverage penetration,” stated Trupanion EVP of worldwide Simon Wheeler. “By way of the acquisition of Sensible Paws, we stay up for increasing our footprint in different key European international locations.”

Wheeler added that the Sensible Paws staff isn’t just “strategically positioned geographically within the European Union,” but additionally brings experience throughout the area’s veterinary business, which is a vital consider Trupanion’s technique in constructing its presence in Europe.

The Sensible Paws staff will proceed to handle and administer all of its merchandise and membership insurance policies, and will likely be a part of Trupanion’s worldwide group, which is led by Wheeler.

Learn extra: Pet insurance coverage provided staggering valuation for North America

In response to a Graphical Analysis business report, the pet insurance coverage market is predicted to exceed a valuation of $3.8 billion in North America throughout the subsequent 5 years.

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