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Getting inventive with occasions has all the time been one in every of my secret superpowers. In truth, ever since I can bear in mind I’ve been the go-to individual in my circles to plan out partaking actions for every part from church get-togethers, MOPS (Moms of Preschoolers) breakfasts, PTA occasions, e book golf equipment, highschool membership sporting occasions, faculty teams, neighborhood gatherings and, in fact, actual property occasions.
So when the chance got here round to write down about fall-themed shopper appreciation occasions, I jumped on the likelihood to get inventive and share some enjoyable concepts with you all.
First issues first: When you’re a part of a giant staff you may discover staffing shopper occasions to be pretty easy and due to this fact you may doubtless go large and huge along with your SOI outreach on a reasonably constant foundation. Having a sturdy staff to chip in throughout hosted occasions can oftentimes be the staff’s superpower.
Nevertheless, in case you are a solo agent or a small staff, you most likely love the thought of internet hosting a lot of shopper appreciation occasions, however you doubtless really feel restricted by what you may truly pull off with little to no arms on deck. Nicely, guess what associates? I’ve an answer for you.
What number of of you have got thought of combining group service as a prospecting technique with offering VIP service to your established and valued clientele?
Verify this out. Contemplate going to your native highschool and leaving a sign-up checklist with the actions workplace director for juniors or seniors who wish to get further volunteer hours for his or her group service commencement wire. Share with the director your checklist of dates for upcoming group occasions you’ll be internet hosting and supply to assist college students achieve further volunteer hours.
This might be a good way to construct relationships at the highschool inside your farm, all of the whereas gaining some further arms on deck in your shopper occasions, and in addition serving to native college students to obtain accolades for his or her group service efforts come commencement day. (By the way in which, you need to completely volunteer to sponsor their commencement as effectively, however that’s one other article for one more day.)
Some concepts to contemplate this fall in your VIP purchasers or SOI outreach occasions:
1. A leaf-raking occasion
Make tee-shirts that say, “We By no means Leaf Our Clientele Wants Behind” (Add your staff/brokerage identify and brand as effectively). Have your teen volunteers put on the tees as you host a leaves and branches raking occasion, the place you’ll bag and decide up the leaves in your VIP clientele.
All you want to do is lease a U-Haul and purchase some rakes and rubbish luggage. It’s significantly helpful to do an occasion like this after a giant windstorm. Your purchasers with massive yards or aged clientele might be particularly grateful for the service. Plan on storing the leaves, pinecones and branches for a few further fall occasions listed down beneath.
2. A scarecrow-making occasion
Maybe you saved the leaves and branches your volunteers raked up throughout your yard clean-up occasion. Now you may host a enjoyable scarecrow-making occasion for households inside your farm. Invite households to ask their neighbors and are available out to make their very personal personalised scarecrows, excellent for enjoyable Thanksgiving porch or yard decor.
To organize for this occasion simply head over to your native thrift retailer and search for the 50 p.c off tag shade of the day. Purchase outsized pants, shirts and hats to make use of in your DIY scarecrow wardrobe. Cease by a neighborhood farm or feed retailer to choose up some hay bales each to make use of for chairs in the course of the setup and so as to add to the scarecrow ending touches.
You possibly can even head to the greenback retailer to choose up pantyhose to stuff for making the scarecrow heads and everlasting markers to attract on the smiley faces. You need to use pumpkins for the scarecrow heads, as effectively. Get inventive.
3. The colours of fall tour
Hire a van or limo with home windows and map out a scenic drive by a few of the most picturesque fall landscapes within the space. Inventory the van with yummy fall snacks and drinks and make sure to make a number of stops for picture ops.
Create a hashtag in your occasion and encourage your visitors to publish their photographs in the course of the stops whereas utilizing the hashtag to be entered right into a drawing to win an enormous fall present basket on the finish of the tour.
4. Fall crafting night time
Invite purchasers to convey their BFFs and are available out to make a Thanksgiving centerpiece for his or her Turkey Day dinner desk, or to create a fall wreath for his or her entrance door.
You need to use a few of the leaves, pinecones and branches you saved from the clean-up occasion after which praise your provides with pumpkins, wreath facilities, gourds, ribbon, glitter, markers, cardstock, scissors, scorching glue weapons and baskets. Let your VIPs get inventive as they create their masterpieces.
Possibly actually have a contest for “Most Artistic,” “Finest In Class,” “Finest DIY Catastrophe” and supply the winners present playing cards to native grocery shops because the awards.
5. Host your individual biergarten
Head over to Dealer Joe’s or World Market and refill on attention-grabbing beers, sausages and cheeses. Hire a Lederhosen costume and rent a neighborhood German band. Have costume contests, dance contests, sing-a-longs and perhaps gather a random assortment of German steins from thrift shops in your VIPS to drink from and take house with them after the occasion.
6. Sponsor a tailgating occasion
This may sound primary, however what should you put a non-traditional twist on this timeless fall basic? As an alternative of internet hosting a school or professional tailgating occasion the place everybody will get liquored up earlier than the large recreation, host a junior excessive, highschool or membership sports activities household tailgating occasion. Present wholesome snacks, sports activities drinks, protein bars and, in fact, a lot of water.
Use your staff banner to mark your spot within the parking zone and arrange tables with posterboard and markers for members of the family and associates to make spirit boards for his or her competing athletes. Allow them to know that the children and their households can cease by your VIP tailgating spot all through the match to get complimentary drinks and snacks, some recent air or to decompress and socialize with different households within the space in between matches.
As a former membership sports activities guardian, I’d have liked if a neighborhood Realtor did that for us throughout lengthy weekend occasions.
7. DIY pie bar
Purchase or make a bunch of mini-pie crusts and arrange a pie-making station that features substances resembling vanilla and chocolate pudding, canned pumpkin, canned cherries, canned apples, cream cheese, graham cracker crumbs, strawberries, blueberries and whipped cream.
Let your visitors make inventive mini pies and praise with a self-service beverage bar that features scorching cocoa, teas, coffees, ciders and, in fact, wine. Have contests for probably the most inventive concoctions and don’t overlook to create a hashtag in your occasion and have attendees take pics and publish to be entered to win a present basket in a drawing held on the finish of the occasion.
8. Flannel household enjoyable
Rent a photographer and invite households to placed on their favourite flannels, or perhaps even purchase matchy-matchy flannels for the entire household after which come out to a neighborhood park that’s fall shade picturesque for fall household photographs. Have snacks and drinks, in addition to a full-length mirror, brushes, hairsprays, child wipes and translucent powder and make-up brushes at your “touch-up station” for VIPs to make use of previous to their photoshoot.
Put up-event, present digital copies in addition to both a framed onerous copy of the portrait or perhaps even one which’s become a Smile Tile or card as a thank-you present for attending your occasion.
One in every of my favourite methods to make perpetually moments from photographs is to show them into one thing that sits on my mantle or on my wall. I’m positive your future and present purchasers will really feel the identical method.